Retail Visionary Loretta Choy Joins Curated for You as Chief Merchandising Officer

Retail Visionary Loretta Choy Joins Curated for You as Chief Merchandising Officer

Former Stitch Fix, Old Navy and Levi’s executive to revolutionize how consumers discover products and shop for life’s moments.

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CFY Closes $2.4 Million Seed Round to Deliver Next Evolution of Online Fashion Shopping

CFY Closes $2.4 Million Seed Round to Deliver Next Evolution of Online Fashion Shopping

We have received $2.4 million in seed funding to deliver industry-first lifestyle commerce platform.

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Lord & Taylor partners with Curated for You to launch a Lifestyle Commerce strategy

Lord & Taylor partners with Curated for You to launch a Lifestyle Commerce strategy

With Curated For You, Lord & Taylor saved hundreds of hours of manual work and increased revenue and conversions.

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Do Life with Your Customers: How Lifestyle Commerce Will Transform Online Shopping in the Next 5 Years.

Do Life with Your Customers: How Lifestyle Commerce Will Transform Online Shopping in the Next 5 Years.

Lifestyle commerce is where a brand connects itself to the ideals, values, and aspirations of their target audience and, thus, brings its audience closer to its aspirational lifestyle. 

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The Lifestyle Gap - How eCommerce retailers lose $300B yearly, because they can't leverage the language of shoppers.

The Lifestyle Gap - How eCommerce retailers lose $300B yearly, because they can't leverage the language of shoppers.

At least 50% of Google searches for many apparel categories contain a lifestyle term, yet most e-commerce retailers miss out on capturing those sales.

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3 powerful ways to elevate your sustainability mission

3 powerful ways to elevate your sustainability mission

As shoppers are conscious of how their lifestyle affects the planet – they expect businesses to do their part. One of the simplest ways to encourage fashion sustainability is to help your customers extend the life of their wardrobe. At CFY, we're committed to helping retailers #betheguide.

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Consumers are seeking inspiration as they reboot their social lives - and their wardrobes.


According to McKinsey's State of Fashion 2022, consumers will be experimenting with what to wear.

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Women spend more on their Vacation Wardrobe than on the Vacation

Women spend more on their Vacation Wardrobe than on the Vacation

Women spend roughly 35% more money on their vacation wardrobe than on the actual vacation.

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Search to Selection: Reducing Decision Fatigue on your eCommerce site

Search to Selection: Reducing Decision Fatigue on your eCommerce site

Learn how we are changing our retailer’s shopping experience from search to selection.

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Same Shoes, Different Customers

Same Shoes, Different Customers

With Curated for You, merchants can sell more effectively by marketing one product to multiple customers in different ways…

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eCommerce’s Outdated Catalog Architecture and Why It’s Time For A Change

eCommerce’s Outdated Catalog Architecture and Why It’s Time For A Change

The architecture behind e-commerce is stuck in the 90s, based on product catalogs.

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