After last year, we're all looking to get out of dodge. In fact, US travelers’ flight bookings for Summer have increased 600% over last month (Conde Nast). Once the trip is booked, travelers start searching for what to wear, checking the weather and social media for the city-style. Thus, it only makes sense that women spend roughly 35% more money on their vacation wardrobe than on the actual vacation (Refinery29).
With Spring Break and Summer Vacation on the horizon and domestic travel booming (NPR), what can you do to convert those customers?
Traditional eCommerce sites aren't built for the way customers shop
Most brands have a generic "Vacation Collection", built around the idea of a beach vacation. However, this catch-all approach doesn't account for the growing number of shoppers forgoing the beach for cityscapes and mountain views. According to a recent study, Portland, Chicago, New Orleans, and Memphis are on Millenials and Gen-Z travel bucket lists (Business Insider).
Customers who shop in person communicate their travel destinations to a sales associate. Can you imagine asking a store associate for "Jackson Hole Vacay Outfits" and being shown swimsuits? Yet, most online shoppers are left to their own devices when shopping for travel, leaving thousands of dollars on the table.
With Curated for You, brands can effortlessly build collections based on trending travel destinations for their current and target audience. So wherever your shoppers are headed, we have a Spring Break or Summer Vacation Collection that matches that city's vibe and weather.
Travelers are shopping to match the vibe of their destination
Travelers are looking for unique experiences. They are booking boutique hotels and Airbnbs to feel more immersed in the city they are visiting (E.Simpson, Linkedin). They aren't just shopping for a trip; they are shopping for outfits to match the feeling they want for their trip.
We've all seen trending Tik Tok and Instagram posts showing the unique styles of passengers flying from LA to Aspen or from New York to Jackson Hole. So where are those shoppers finding those styles? Let's face it; they are probably doing a lot of digging. Curated For You collections can match popular destinations with your products, creating the perfect opportunity for retailers to be a part of that buzzing conversation – whether it's on social media, via SMS, or your website.
Curated For You is the Solution for Retailer’s Vacation Collections
Curated for you, AI-powered software effortlessly matches your products to thousands of trending travel destinations. Our engine also matches your audience to those trending destinations, ensuring your collections appeal to your specific target customer's demographic and psychographics.
Increasing the relevance of your products via a richer vacation collection reduces search time, decreases friction, and increases the conversion rate. It also inspires and delights customers building loyalty. Introducing your products in the context of a customer's plans gives them the confidence that the item is perfect for the occasion they are shopping for.
Our bags are packed and we're heading to Shoptalk in Vegas; schedule an appointment or meet us at Booth #11229, and check out a demo – who doesn't love talking about travel plans?