Sustainability is important to consumers' purchasing decisions:
85% of consumers indicated they had shifted their purchase behavior towards being more sustainable in the past five years
68% of Americans are willing to pay more for sustainable products, up from 58% in a survey taken in 2019
33% of Millennials will choose a sustainable alternative when available, and 24% of both baby boomers and Generation X have significantly changed their lifestyle to being more sustainable. (2021 Global Sustainability Study)
Shoppers expect retailers to do their part
As shoppers are conscious of how their lifestyle affects the planet – they expect businesses to do their part. As a result, retailers are listening with traceable origins, sustainable sourcing of products, low-impact packaging, and reselling of pre-used and vintage items.
But more can be done to align your brand with your important customers' eco-aware values. Let’s look at what you can do today with the products and processes you already have to start. One of the simplest ways to encourage fashion sustainability is to help your customers extend the life of their wardrobe.
Curated for You can help by showcasing the versatility of your products
At Curated for You, we're committed to helping retailers #betheguide – our platform effortlessly connects your products with specific lifestyle occasions and style vibes, all based on consumer feedback. We effortlessly enrich product metadata with many different places, events and vibes to wear it.
Implementing rewear ideas in these 3 places will invigorate your sustainability strategy, appeal to more consumers, and help the planet.
1. Post-purchase
Highlight the versatility of products in post-purchase emails.
Include your sustainability mission in post-purchase emails by showcasing relevant reasons to rewear recent purchases. You also reduce return rates when you help your customers imagine other ways their recent purchases fit into their lifestyle.
2. PDPs (Product detail pages)
Promote your sustainability mission by highlighting the versatility of all your items on-site. Use your product detail pages to list descriptors or showcase images of the different ways to wear your product. You also increase conversion rates by helping shoppers validate their purchases.
3. Social Strategy
Inspire customers with campaigns that highlight the versatility of your products. Show them ten ways to wear one outfit. Ask them to share and engage them in a dialog on extending their wardrobe's life.
The time to act is now
“Millennials and Gen Z are becoming a force to be reckoned with as they continue to represent a larger share of the consumer demographic. Companies that don’t have sustainability as part of their core value proposition need to act now to protect against future reputational impacts and loss of market share,” said Shikha Jain, author of the 2021 Global Sustainability Study and Partner at Simon-Kucher & Partners. “We’ve been on this journey for a while, but the clock is ticking and failure to think through the implications could have long-term consequences for traditional firms.
Want to learn more about how to elevate your sustainability mission? Contact us: HERE.