With Curated For You, Lord & Taylor saved hundreds of hours of manual work, and increased revenue and conversions.
The Lord & Taylor brand holds a powerful legacy, cultivated over 195 years as a premier destination for accessible luxury. Known as the go-to retailer for occasion dressing, Lord & Taylor aimed to cement its position as the occasion fashion authority in its new online-only storefront.
Read the Case Study and discover how this 195-year-old brand staple is revolutionizing its online experience with Lifestyle Commerce:
The Results are Clear:
Lord &Taylor elevated customer shopping experiences to include hundreds of fine-grained, topical curations such as Chic Wedding Guest Vibes, Bridal Shower Outfits, and Vegas Vacation while preserving the integrity and high quality of its curations. These expanded categories drove a 68% increase in incremental revenue:
(Ex: From Bridal, to: Bridal Shower, Rehearsal Dinner, Engagement Photos and Honeymoon)
Lord & Taylor improved the relevancy and accuracy of their manual curations. As CFY automated curations outperformed manual curations:
Increased CVR by 2x
Increased revenue by 127%
Reduced time spent from 80 hours a week to 30 minutes a week
From effort to ease, from random to relevant, learn how implementing a lifestyle commerce can drive revenue, increase efficiencies, and reduce costs. Download “CFY partners with Lord & Taylor Case Study” now.