Former Stitch Fix, Old Navy and Levi’s executive to revolutionize how consumers discover products and shop for life’s moments.
Loretta Choy
Chief Merchandising Officer, Curated for You
AUSTIN, Texas, January 13, 2025 — Curated for You, the AI-powered lifestyle commerce platform, has announced the appointment of Loretta Choy as its new Chief Merchandising Officer (CMO). Choy has over 20 years of leadership experience at top fashion and retail brands. In her new role, she will spearhead efforts to solve the industry's curation challenge that presents a massive roadblock to serving customers with products that are tailored to them. With predictive merchandising technology from Curated For You, new context-based curations enable retailers to deliver a relevant shopping experience to customers at scale with inputs from their lifestyle and experiences.
As CMO, Choy’s key priorities include leading the strategy behind Curated for You’s lifestyle commerce platform, which connects customer data points in real time to predict buying behavior based on event relevance, external trends, weather, personal preferences, and more. Choy’s leadership will accelerate the company’s mission to revolutionize how consumers discover and shop for life’s moments.
“Ecommerce has unlocked convenience, but it hasn't made shopping easier or more fun,” said Curated For You’s Chief Merchandising Officer, Loretta Choy. “People want inspiring content that’s relevant to their own lifestyle and experiences. Curated For You is making this possible, scaling the artistry of merchandising and product discovery with AI-based technology. We craft personal and intuitive shopping journeys that are rooted in aspects of a customer’s life – and tell visual stories that instantly resonate with them. Lifestyle-driven commerce is the future of shopping, and I’m thrilled to help shape this next chapter for the industry.”
Choy brings an impressive track record of developing merchandising strategies, which includes the launch of high-performing private label brands and spearheading intelligent AI-powered inventory buying tools. Her career has been defined by blending data-driven insights with consumer-first merchandising strategies, delivering high-impact results across e-commerce, brick-and-mortar stores, and subscription services.
“Loretta’s deep industry expertise and forward-thinking vision make her the perfect fit for our mission,” said Katy Aucoin, Co-Founder and CEO of Curated for You. “Her passion for evolving ecommerce to be centered around each customer’s evolving life will help us continue our rapid-growth trajectory and accelerate our efforts to redefine how retailers serve their customers.”
Having experienced firsthand the challenge of manually creating and launching ecommerce experiences, Choy understands the need for retailers to have more scalable, efficient solutions like Curated for You.
“Curated for You offers something radically different than transactional shopping by creating emotionally resonant experiences driven by individual customer lifestyles and moments. It provides the perfect blend of inspiration and ease,” said Choy.
About Curated for You
Curated for You's mission is to revolutionize e-commerce by helping retailers generate contextually personalized customer experiences based on each shopper’s plans and unique lifestyle. It automates trend-, event- and lifestyle-based experiences and curation across all marketing channels through innovative AI merchandising and insights technology. Curated for You's lifestyle commerce platform and intelligent merchandising has created operational efficiencies that have returned thousands of hours to retailers like REVOLVE, Steve Madden, and Saks Off 5th, while generating millions of dollars in new revenue.
Media Contact:
Farrell Klein
fk@farrellkleinpr.com