Consumers’ relationship with online search has undergone a massive shake-up in recent years — and it’s changing the fabric of the Internet.
According to Google: “People have new needs. Every day 15% of the search queries we see on Google are ones we’ve never seen before.” That includes more searches for lifestyle-driven fashion queries like “what to wear for graduation.”
Today, online shopping is no longer an isolated activity. It’s an ongoing journey people undertake to explore their passions, identities, aspirations and to meet their day-to-day needs. These needs include confidence and social acceptance. People shop to assert control over chaos, and to better understand themselves.
Ecommerce is now woven into the fabric of daily life. The problem is that too many retailers are still approaching digital commerce like a point-in-time transaction.
Read, “Do Life with Your Customers” eBook and learn about how retailers who embrace lifestyle commerce will win.